What's your story?
In a noisy world its often difficult to get noticed. We fight for attention; constantly grasping and pleading with folks to notice what we are doing. We rely on Facebook to communicate our "moods", Twitter to state our "thoughts", Instagram to showcase our "highlights" and Google to "answer" our questions. With everyone doing the same thing, how do you get heard? Think about it for a minute... What do you enjoy reading or learning about? What makes things interesting? The answer....Stories.
Stories invite participation, require attention, and most importantly (if they are good stories) they are shared. Trustworthy stories are worthy of sharing; and when we share someone else's story we become emotionally attached to it. Nobody willing shares stories that will embarrass themselves; however, people will ,passionately, share a story if they believe they are a part of something greater than themselves. One of my favorite organizations on the planet is People of the Second Chance (www.potsc.com). Supporting this organization by spreading the word about their "Grace Movement" allows me to feel more like a member of a club, than an online advocate. I identify with them, I believe in them, and I think others should too; therefore, I share POTSC story.
Stories are not "hype" or "spammy sales" but rather, trustworthy stories are vehicles of which movements travel on. Stories are the "WHY" rather than the "WHAT" in your daily actions. Whether you are an student, pastor, business owner, manager, or non-profit- Share your story in such a way that it tells those around you WHY you do what you do, rather than WHAT you are doing.
Share your story in such a way that it tells those around you WHY you do what you do, rather than WHAT you are doing.